Many of the aspiring business professionals we encounter tell us they struggle to network effectively while attending network events. Sometimes folks are shy, don’t know what to say, or simply have not had the chance to attend a good event yet. SRQ Business Alliance wants to share some tips and strategies for making better use of the networking events you attend.
Be an Active Listener
You’ve probably heard this already, but it makes the top of the list for a reason. Active listening (and not interrupting too much) is a critical component to developing trust and fostering relationship growth. Granted, being an active listener is not akin to complete silence. One of the best skills is paying close attention and responding to your new acquaintance with effective probing questions.
Talk to People About Something Other Than Business
Sometimes, whenever the conversational mood becomes too formal, you’ll want to switch topics and discuss something non-business-related. This can lighten a tense atmosphere and show other attendees that you’re a well-rounded person; not merely a businessman.
Quality > Quantity
Which do you think works better: talking 10 seconds with 100 people or spending 20 minutes with 5 people? We suggest the latter and pursue quality over quantity. Don’t let your zeal for networking efficiency lead you to sacrifice quality conversations with someone who might become a future business partner.
Follow Up With New Contacts After the Event
It’s not terribly effective to make friends at a networking event, only to never hear from them again. If you click with somebody, be sure to exchange contact information so that you can further dialogue in the future.
Be Flexible With Your Expectations
Yes, you should have a general idea of what you want to achieve at a networking event. This does mean, however, that you would want to force every interaction to conform to your expectations. No two events are the same, which means you’ll need some flexibility in your approach. If you do so, you might discover better than expected results.
We think if you can approach your next networking event with these ideas in mind, you’ll have a greater chance of success. Remember, business networking is an art more so than a science. Don’t overthink it or turn it into an overly formulaic process. Good business professionals have finesse when it comes to building lasting relationships.
SRQ Business Alliance hopes you enjoyed this motivational content, which should help you do better at network events. If you would like to learn more about this subject or want to join the alliance, you can email or call us by phone at any time at (800) 807-4079.