Sarasota has always attracted people who value lifestyle, community, and opportunity. As we look toward 2026, the region’s business landscape is shaping up to be even more dynamic. New residents continue to bring fresh demand, local entrepreneurs are finding creative ways to stand out, and established companies are adapting to a market that is both competitive and full of potential.
For members of the SRQ Business Alliance, the advantage is not just knowing what is coming next. It is being connected to the people and conversations that help you respond, pivot, and grow. Here are several Sarasota business trends and growth opportunities to keep on your radar as 2026 approaches.
1) Continued Population Growth and Shifting Buyer Expectations
Sarasota’s growth is likely to remain a major driver of opportunity in 2026. More people moving into the area means more demand for services, restaurants, wellness providers, home improvement, professional services, and local experiences. But it also means buyers are bringing new expectations with them.
Many consumers will expect convenience, fast communication, online booking, transparent pricing, and strong reviews. Businesses that tighten up their customer experience, from first impression to follow-up, will have an edge.
Opportunity to watch: Audit your customer journey now. Make it easy to contact you, easy to understand your offers, and easy to take the next step.
2) Real Estate and Home Services Staying Strong, With New Angles
Even as markets shift, Sarasota’s housing activity fuels a large ecosystem of related industries. Home services, remodeling, landscaping, pest control, roofing, and specialty contractors are positioned for continued demand. At the same time, homeowners are becoming more selective. They want companies that are professional, responsive, and trustworthy.
Opportunity to watch: Differentiation through education and credibility. Businesses that consistently share helpful content, show proof of work, and communicate clearly can win before the first phone call.
3) Health, Wellness, and Preventive Care Expanding
Wellness is no longer a niche. In 2026, consumers are expected to keep prioritizing fitness, recovery, mental health support, preventive services, and lifestyle-driven health choices. Sarasota is a natural market for this, with residents who value quality of life and active living.
This trend creates growth opportunities not only for gyms, studios, and spas, but also for complementary businesses like nutrition services, functional medicine, mobility and recovery providers, and wellness-focused retail.
Opportunity to watch: Partnerships. Cross referrals between aligned businesses can become a powerful driver of steady leads.
4) Tourism and Experience-Based Spending Becoming More Targeted
Tourism will remain a major economic engine, but visitors are increasingly looking for curated experiences rather than generic options. They want local flavor, special events, and recommendations they can trust. Businesses that package experiences, offer seasonal promotions, or create “Sarasota only” moments can capture more attention and stronger word of mouth.
Opportunity to watch: Collaborations and bundles. Partner with other local businesses to create limited-time experiences, gift guides, or weekend itineraries.
5) The Next Phase of Digital Marketing: Local Brands With Real Personality
In 2026, being online will not be enough. Sarasota consumers are likely to keep rewarding businesses that show personality, consistency, and authenticity. Short-form video, customer stories, behind-the-scenes content, and community involvement will matter just as much as a polished website.
Opportunity to watch: Build a content rhythm you can sustain. A simple weekly plan beats a big burst of effort that disappears.
6) Talent, Retention, and Culture as Competitive Advantages
Many Sarasota businesses will continue to compete for great employees. Pay matters, but so does scheduling flexibility, culture, training, and leadership. Companies that create a positive employee experience often see better customer experiences too.
Opportunity to watch: Treat hiring and retention as a core growth strategy, not a side task. Your team is part of your brand.
How SRQ Business Alliance Supports Growth in 2026
Trends are helpful, but relationships are what move business forward. The SRQ Business Alliance is built for Sarasota professionals who want to stay connected, learn from each other, and find real opportunities through community. When you are in the right rooms, you hear what is changing, who is growing, and where new demand is emerging.
As we head into 2026, now is the time to get intentional. Look at what your customers are asking for, where Sarasota is heading, and how you can position your business to grow with it. The next year can be your strongest one yet, and it starts with being connected.