Sometimes it’s the minor details and personal touches that make the narrow difference between earning a client or not. If you include special elements to your service or business presentation, it’ll do so much to put you ahead of the competition. SRQ Business Alliance knows a few ways you can do that with minimal effort for terrific ROI.
Ways to Give Your Customers a Little Extra Attention
These are four tips for making your customers feel special.
Create Loyalty Reward Systems
SRQ Business Alliance works with many savvy entrepreneurs that know the value of customer rewards programs. This can be something like a points system that revolves around continued purchases and chances to earn free products or services. Restaurants and retail stores are good at this. There’s no one-size-fits-all approach, so come up with something creative. The main objective is to engender greater customer loyalty and referral clients.
Find Out How They’re Doing
Whether you’re answering your business phone, greeting someone at the door, or interfacing at a business event, you ALWAYS want to find out how folks are doing. You know by now that sounding “too salesy” is anathema to making a business connection. Take this concept a step further and do more to make your customer feel comfortable well before you talk business with them.
Learn Their Pain Points & Offer Solutions
Everybody has a pain point of some sort, which is why they might want your product or service. This affects how you market your services on your website as well as you communicate in person. Automobile dealerships, for example, anticipate customer pain points by mentioning things like vehicle financing or safety features on cars. If your business is worth their time, you’ll be able to learn customer pain points AND quickly offer effective solutions.
Never View Customers Like Numbers
Yes, you’ll want to use quantitative metrics to gauge and evaluate your business. You do not, however, want to develop a mentality of viewing them only as numbers or statistics. It won’t take long for them to rebel against that (who wouldn’t?) and take their business elsewhere. Instead, follow the other pieces of advice and get to know folks on a qualitative and personal level. You can’t build relationships with numbers (even if you’re a mathematician). Since that’s what you need to do to be successful, it helps to ingrain that habit early in your career.
We hope this customer relations advice reminds you of the best ways to get on peoples’ good sides and enhance the success of your business. That’s a big part of what we’re about at SRQ Business Alliance. As always, be on the lookout for our upcoming network events and if you’re in the area, consider joining the alliance. We’d love to get to know you.