Would you like to explore networking strategies to expand your business, but have a tougher time as an introverted person?
The dichotomy of extroversion and introversion is fascinating and often misunderstood. While introverted folks may not be as inclined to network and socialize as their extroverted friends, it’s an over-simplification to say they’re “scared” or “intimidated” by it. Many business professionals just operate better in solitude, and therefore, don’t get as much practice with the interpersonal aspects of business networking.
Don’t worry, though. Even if you are terrified of mingling at social events, there are ways for introverted folks to conquer any hindrance to effective networking. Here are some tips to make this easier.
Don’t Fake Being Clever
Some networking coaches might still recommend the “fake it until you make it” strategy, but this is bound to backfire for most introverted individuals. Your business credibility is on the line, so you don’t want to risk any reputational damage by behaving unnaturally. Instead, it’s better to remain calm, casual, and stick to ordinary conversation topics. Then steer things toward business topics once it seems appropriate. Effective networking doesn’t require you to employ gimmicky “pickup lines” to initiate conversation. You also don’t have to devise your own comedy scheme to impress fellow entrepreneurs.
Brainstorm Introduction Ideas in Advance
Without overthinking this, it’s smart to prepare a few conversation starters before entering a networking event. It can be as simple as “have you been to one of these events before?” or “what did you think of the keynote speaker we just heard?” You’ll still have to think on your feet and make adjustments, but it helps to have a few ideas pre-selected to minimize potential anxiety.
Take a Business Partner with You
This could be a business partner or just a friend who does well in these environments. It’s even better if they know some attendees and can introduce you to people.
Keep Humbles Expectations
All entrepreneurs (extroverted or introverted) should maintain reasonable expectations because no two events are alike. It’s better to remain open-minded about the outcome and allow yourself to be pleasantly surprised when things go better than planned.
Avoid Noisy Areas
Many introverts don’t appreciate the loud volumes that accompany larger crowds. You may have to be patient with this, but we recommend engaging in small talk only once you can secure a quiet area for it. Otherwise, you compound any potential nervousness with the frustration of having to repeat yourself a bunch.
How do these tips sound to you? We tried to make them “actionable,” so that you could try them next time you attend a business event, including one of ours.
You can always learn many tangible marketing and networking skills when you partner with the pros from SRQ Business Alliance. We’re a friendly and effective Sarasota/Bradenton business-networking community, representing several sectors such as restaurants, spa centers, distilleries, and trade companies. If you’d like to learn more about networking, please reach out to us anytime at 800-807-0331.